Through my self-initiated experimentation and execution, I have grown YEO Magazine’s social media following across Instagram and TikTok to over 10K followers by focusing on engaging and meaningful content in a style that stands out in the space of music and culture.
This experience has also allowed me to build up a social presence on my own personal pages, with hundreds of thousands of likes on TikTok, all by creating content around my interests in music, culture and comedy.
With a desire to push my skills into new areas, I began to work with Maine Lemonade, to boost their social channels and bring the brand back into the consciousness. With a strategy rooted in building a dedicated online community and real-life connections, getting the Maine brand in front of well over 1 million new eyes, through informative and fun short-form videos.